Most people think SEO is about “ranking on Google.” That’s only half the job. The real goal is simple, get the right people to find you, trust you fast, and contact you.

At Design Go, we build websites and marketing for Vancouver area businesses, so we see the same pattern again and again. When SEO doesn’t work, it’s usually not because Google “hates” the site. It’s because the site doesn’t make it easy for Google to understand what you do, and it doesn’t make it easy for a visitor to take the next step. Design Go

What good SEO looks like now

Good SEO is a system. It’s not one trick, and it’s not one plugin.

It’s four parts that work together.

1. Technical SEO, your site has to run clean
   If your pages load slowly, break on mobile, or have messy page structure, you’ll fight uphill no matter how good your content is.

Start here:
Make sure your Core Web Vitals are decent, especially on mobile.
Fix broken links and redirect chains.
Make sure only one version of each page is indexable.
Create a clean sitemap, and submit it in Google Search Console.

If you’re on WordPress, keep it lean. Fewer heavy plugins, compressed images, and a solid caching setup.

2. On-page SEO, your pages must match real searches
   Every service page should answer one clear intent.

Example for a local service business:
One page for “Vancouver website design”
A separate page for “WordPress website design”
A separate page for “Ecommerce website design”
A separate page for “SEO optimization” (with a local angle)

This matters because “website design” and “ecommerce website design” are not the same search. People want different proof, different examples, and different pricing signals.

A simple on-page checklist that works:
One main topic per page.
A clear H1 that matches the search.
A short intro that says who it’s for and what result they get.
Proof near the top, like screenshots, results, or short case studies.
A call to action that’s easy, like “Request a quote” or “Book a call.”

3. Local SEO, where most fast wins come from
   If you serve a city, local SEO is often the quickest way to get leads.

Do this first:
Fully complete your Google Business Profile.
Use the same business name, address, and phone everywhere.
Create location pages only if you truly serve those areas.

If you serve places like West Vancouver, North Vancouver, Burnaby, and Richmond, build one strong page per area with real details, not copy-paste. Your service area matters, and it should be reflected on the site in a clean, honest way. Design Go

4. Content that earns trust, not filler
   Content should be written for the buyer, not for Google.

The best posts usually do one of these:
Answer a common buyer question with specifics.
Show examples and results.
Explain tradeoffs, like WordPress vs custom, or SEO vs paid ads.
Give a checklist the reader can actually use.

If you publish two useful posts a month, you can build a steady pipeline over time. It compounds.

Keywords to weave into this post and your core pages

If you meant “keywords,” these are a good fit for your business and location, based on how you describe your services:
Vancouver web design agency, Vancouver website design, digital marketing Vancouver, SEO services Vancouver, SEO optimization Vancouver, branding Vancouver, WordPress website design Vancouver, ecommerce website development Vancouver, West Vancouver web design, Burnaby website design, Richmond website design. Design Go

Use them naturally in:
Your page title and H1.
The first 100 words.
One or two subheadings.
Image alt text where it truly describes the image.
Internal links, like linking “SEO services in Vancouver” to your SEO page.

What to fix first if SEO isn’t working

If you want the fastest improvement, do this order:
Tighten your service pages so each one targets one clear search and has a strong call to action.
Fix speed and mobile issues, especially big images and heavy scripts.
Strengthen your local signals with consistent business info and real location pages.
Publish a small set of “money posts” that answer buyer questions and link to your service pages.

If you do those four things well, you’ll usually see better rankings, but more importantly, more quote requests and calls.

Call to action
If you want help turning your site into a lead engine, focus on the pages that already get impressions in Google Search Console, then improve them before you create new ones. This usually gives the quickest lift because you’re upgrading pages Google already knows about.

One quick question so I write the next version exactly right: did you mean keywords (SEO terms) or keyboards (hardware)?